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Spence_Meal_pbk_9781118490822.indd

Perfect Meal

$61.99

Perfect Meal

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SKU: 9781118490822 Category: American - North

Description

ISBN: 9781118490822
Publication date: 03/10/2014

The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Pages: 424
Dimension: 245mm X 172mm
Author: SPENCE, CHARLES